2025 · Developer tools
Northwind Labs
Northwind had a great product but an outdated website. We refreshed the brand and built a site that matches their pace.
A new site and brand for a developer platform.
The problem
Northwind had shipped three big product updates but their site still talked about the old version. Signups were buried, the blog was empty, and the brand looked five years old.
What we did
We refreshed the brand, rebuilt the site, and set up a content team to publish weekly. Everything launched in 14 weeks.
By month three, organic traffic had doubled and signups were up over 200%.
“They shipped the version of the company we kept describing but could never get on screen.”