2025 · Publishing
Cobalt Studio
Cobalt had three great writers but no system. We added an editor and a clear process.
A content engine that ships 4 articles a week.
The problem
Cobalt had talented writers but no system. Briefs were verbal, SEO was an afterthought, and publishing dates kept slipping.
What we did
We set up an editorial calendar, brief templates, and a clear publishing rhythm. The writers kept their voice — we just gave them better support.
A year later, traffic was up 3x and the newsletter had grown 5x with no paid spend.
“They turned three writers into a publication. The work got better, not just more.”