What we hold to
Three principles,
applied literally.
Not wall art. Each one costs us something specific — work we turn down, numbers we publish, hours we do not bill.
One team, start to finish
The people you meet on day one are the same people on day ninety. No handoffs.
Most studios sell a senior team and staff a junior one. We do not have the bench to do that even if we wanted to: the people who scope your project are the people who design it, build it, and answer the phone after launch. It is the reason we stay small, and the reason we turn down work that would need a larger team moving in parallel.
Build, then talk
We ship working things, not decks about working things.
Slides are cheap and easy to agree with. A working page is neither, which is why we get to one early — usually inside the first fortnight. Weekly demos replace status reports, and every review happens against something you can click rather than something you have to picture. It front-loads the disagreements, which is the point.
Outcomes over output
Every project ends with one number we agreed to move. We share it either way.
Before anything gets designed we agree on one number the work is meant to move — signups, load time, support volume, whatever the project is actually for. We report it at the end whether it moved or not. A project that shipped on time and changed nothing is not a success, and calling it one helps nobody.